GABRIELLAKINGSLEY | CREATIVE | LONDON, UK

I’ve built a strong reputation for creating engaging, performance-driven work across the worlds of music and commercial film.

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Born and raised in London, I come from a mixed-heritage background. My cultural perspective shapes both my creative process and storytelling, and I often draw on my own experiences to develop ideas that feel distinctive and authentic.

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My work in music videos has taken me around the world, collaborating with some of the biggest names in the industry, including Ed Sheeran, Akon, ArrDee and Aitch. Alongside this, I’ve made a confident move into the commercial space, directing campaigns for brands such as Activia featuring Rachel Stevens, Gordon’s Gin featuring Maya Jama, and Waitrose featuring Chesney Hawkes.

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In addition to directing, I’m often invited to consult creatively for brands looking to connect with culture in a more meaningful and authentic way. As a self-taught director who came up through a grassroots route, I’m passionate about mentoring the next generation of talent. In 2023, I launched Date Night, an initiative designed to inspire and support emerging creatives through networking opportunities and clearer pathways into the industry.

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I’m also regularly invited to speak on industry panels and have mentored for major platforms and brands, including BBC’s Rap Game and SBTV’s Jamal Edwards x Adobe mentoring programme, Perspective Is Everything.